It is Bowvember—Men’s health awareness month

1 in 8 men will be diagnosed with prostate cancer in their lifetime

By Rhonda Massad
www.thesuburban.com

In an effort to support and promote awareness of men’s health the city of Laval passed a resolution declaring Nov. 19, men’s health awareness day.

Several Laval elected officials wore bow ties in support of Procure, an organization that is devoted solely to the awareness, knowledge and support of prostate cancer.

“As a men and a member of the Committee on Health and Social Services, it is important to support the cause of the prostate cancer,” Sainte Rose MNA Jean Habel told The Suburban, “more than 23,000 men will be diagnosed in 2014. In a lifetime, it’s 1 out of 8 men who will be affected by this cancer, so it’s really essential to support further research.”

This year, Procure has launched the first of a series of signature bow ties. The bow tie—a classic, yet elegant piece of clothing for any man’s wardrobe—is being positioned as the new emblem of the cause. Sustained by a digital campaign and supported by a host of ambassadors during the month of November, proceeds of all sales will go toward research and awareness-building for prostate cancer.

“I purchase a bow tie for the cause and as a bonus my wife loves bow ties!” Abord à Plouffe Councilor Vasilios Karidogiannis told The Suburban in an interview.

Prostate cancer is the third leading cause of death from cancer in men in Canada and an estimated 4,000 men will die from prostate cancer in 2014, accounting for 10 per cent of all cancer deaths in men.

More information and support is available on Procure’s website at www.procure.ca
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