{"id":1833,"date":"2013-08-21T16:20:00","date_gmt":"2013-08-21T16:20:00","guid":{"rendered":"http:\/\/rf.podcastfixit.com\/index.php\/2013\/08\/21\/mcdonalds-to-re-examine-unilingua\/"},"modified":"2015-06-01T19:41:42","modified_gmt":"2015-06-01T19:41:42","slug":"mcdonalds-to-re-examine-unilingua","status":"publish","type":"post","link":"https:\/\/newscoverage.org\/index.php\/2013\/08\/21\/mcdonalds-to-re-examine-unilingua\/","title":{"rendered":"McDonald’s to re-examine unilingual-French sign policy"},"content":{"rendered":"

‘We always listen to what our customers are saying.’ \u2022 <\/i><\/b>Other companies following suit<\/i><\/b><\/p>\n

\n
\n
\nBy Robert Frank<\/b>
www.thesuburban.com<\/a><\/p>\n

The McDonald’s restaurant chain prides itself on consistency. It goes to great length to ensure that you enjoy pretty-much the same experience, no matter which golden arches in the world its customers dine at. <\/p>\n

\u201cIt’s a company decision that everything from the menu boards to posters is to be consistent from one ocean to the other,\u201d Jason Paduano told The Suburban<\/i> in an interview. <\/p>\n

\u201cIn English Canada, you have English signage,\u201d declared McDonald’s Canada’s regional communication manager. \u201cIn French Canada, you have French signage.\u201d <\/p>\n

The issue arose after Pierrefonds resident Chris Eustace noticed the unilingual signs at his local McDonald’s. <\/p>\n

\u201cThe Tim Horton’s restaurant right next door is completely bilingual,\u201d Eustace told The Suburban. <\/i>\u201cThe posters and the menu boards are all bilingual, as is the drive-through.”<\/p>\n

Eustace wondered whether the American food giant was aware that it’s not illegal to use English in Quebec.<\/p>\n

\n<\/div>\n
\n“McDonald’s does many fine things for the community,” he acknowledged. “No question. It’s a good corporate citizen and an employer that has instilled a strong positive work ethic in several generations of youth.”<\/div>\n
\n<\/div>\n
\n“I was surprised and disappointed not to see one word in English.”<\/div>\n
\n<\/div>\n
\nA visit to the outlet on Sources and Pierrefonds Boulevards confirmed Eustace’s complaint about the unilingual menu boards and tray advertisements, though a security sign on the children’s play area emergency exit is bilingual, as is an interior sign promoting free wi-fi internet access.<\/div>\n
\n<\/div>\n
\nStaff behind the counter provided service in both official languages and the food was packaged in bilingual containers.<\/div>\n
\n<\/div>\n
\n“The same packaging is used across the country, so it’s all bilingual,” explained Paduano.<\/div>\n
\n<\/div>\n
\nEustace said that he hopes that McDonald’s will consider posting bilingual menu boards and posters inside and outside its Quebec locations.<\/div>\n
\n<\/div>\n
\n“In our case, it’s all about consistency,” Paduano continued. “We make sure that our customers can ask any question in French or English.”<\/div>\n
\n<\/div>\n
\n“Our English and French customers are important, and we want to listen to them,” he said.<\/div>\n
\n<\/div>\n
\n“We don’t take this lightly. We will look into all of those comments,”he concluded. You never know where the future will bring us.”<\/div>\n
\n<\/div>\n
\nEustace recalled that last month another American burger chain, Five Guys, backed off on its French-only menu plans on the eve of a boycott of its restaurants<\/a>, July 4, after language activists complained.<\/div>\n
\n<\/div>\n
\nFour weeks ago, Target Canada spokesman S\u00e9bastien Bouchard told The Suburban <\/i>that his company’s stores plans to install bilingual interior signs “where we know that there is a significant English-speaking population.”<\/div>\n
\n<\/div>\n
\nThe giant American retailer will be opening 25 stores in Quebec this fall, as part of the company’s first foreign foray into Canada this year.<\/div>\n
\n<\/div>\n
\nBouchard added that Target already offers service in Spanish at its American stores “where we have many Spanish-speaking guests.”<\/div>\n
\n<\/div>\n
\nIn addition, at its May 13 city council meeting, C\u00f4te St. Luc mayor Anthony Housefather directed city staff to encourage McDonald’s to ensure a bilingual sign policy when it competes construction of its new outlet in C\u00f4te St. Luc Shopping Centre.<\/div>\n<\/div>\n<\/div>\n<\/div>\n

<\/p>\n

\n<\/a><\/div>\n
\nPierrefonds resident Chris Eustace was dismayed to discover McDonald’s French-only drive-through menu.<\/b><\/div>\n
\n
<\/b><\/div>\n
\n<\/a><\/div>\n
\nJason Paduano<\/b><\/div>\n

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‘We always listen to what our customers are saying.’ \u2022 Other companies following suit By Robert Frankwww.thesuburban.com The McDonald’s restaurant chain prides itself on consistency. It goes to great length to ensure that you enjoy pretty-much the same experience, no matter which golden arches in the world its customers dine at. \u201cIt’s a company decision that<\/p>\n","protected":false},"author":1,"featured_media":4824,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nMcDonald's to re-examine unilingual-French sign policy - Newscoverage<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newscoverage.org\/index.php\/2013\/08\/21\/mcdonalds-to-re-examine-unilingua\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McDonald's to re-examine unilingual-French sign policy - Newscoverage\" \/>\n<meta property=\"og:description\" content=\"‘We always listen to what our customers are saying.’ \u2022 Other companies following suit By Robert Frankwww.thesuburban.com The McDonald’s restaurant chain prides itself on consistency. 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