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Rigorous mental, physical challenge claims to change habits

By Murray Sherriffs

75 hard—It’s a very demanding new physical challenge.

75 five days of no breaks and no mistakes.

It was created by entrepreneur-author Andy Frisella, who calls it an “ironman for the brain”.

The daily checklist: No alcohol, a gallon of water, read 10 pages of nonfiction, take a progress photo and complete two 45-minute workouts every day for 75 consecutive days.

Some say that the rigid, all-or-nothing approach can undermine the long-term behavioral changes it promises; that the goal shouldn’t be perfection but building habits that you can keep, when life gets messy.

The program is strictness.

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